Causal Inference and Social Networks: How to Quantify the Effects of our Peers
“If all of your friends jumped off a cliff, would you jump too?” While this comeback may be just an annoying retort to many teenagers, it presents an interesting question – what is the effect of social influence? This is what Ogburn, Sofrygin, Diaz, and van der Laan explore in their paper, “Causal Inference for Social Network Data”. More specifically, they are interested in developing methods to estimate causal effects in social networks and applying this to data from the Framingham Heart Study.