Tag Archives: Collaboration

As a digital detective, your mission is to decipher the preferences of your website visitors. Your primary tool? A/B testing – a method used in online controlled experiments where two versions of a webpage (version A and version B) are presented to different subsets of users under the same conditions. It’s akin to a magnifying glass, enabling you to scrutinize the minute details of user interactions across two versions of a webpage to discern their preferences. However, this case isn’t as straightforward as it seems. A recent article by Nicholas Larsen et al. in The American Statistician reveals the hidden challenges of A/B testing that can affect the results of online experiments. If these challenges aren’t tackled correctly, they can lead to misleading conclusions, affecting decisions in both online businesses and academic research.

Read more

1/1